INTRODUCTION TO BUSINESS AND MARKETING



COURSE SYLLABUS
Semester 1
Semester 2
Week 1 (September 1-5)
Week 20 (January 26-30)
Week 2 (September 8-12)
Week 21 (February 2-6)
Week 3 (September 15-19)
Week 22 (February 9-13)
Week 4 (September 22-26)
Week 23 (February 16-20)
Week 5 (September 29-October 3)
Week 24 (February 23-27)
Week 6 (October 6-10)
Week 25 (March 2-6)
Week 7 (October 13-17)
Week 26 (March 9-13)
Week 8 (October 20-24)
Week 27 (March 16-20)
Week 9 (October 27-31)
Week 28 (March 30-April 3)
Week 10 (November 3-7)
Week 29 (April 6-10)
Week 11 (November 10-14)
Week 30 (April 13-17)
Week 12 (November 17-21)
Week 31 (April 20-24)
Week 13 (November 24-28)
Week 32 (April 27-May 1)
Week 14 (December 1-5)
Week 33 (May 4-8)
Week 15 (December 8-12)
Week 34 (May 11-15)
Week 16 (December 15-19)
Week 35 (May 18-22)
Week 17 (January 5-9)
Week 36 (May 25-29)
Week 18 (January 12-16)
Week 37 (June 1-5)
Week 19 (January 19-23)
Week 38 (June 8-12)
Summer Vacation!

ACADEMIC SCHEDULE


First Quarter

Week 1 (September 1-5)

Monday---Holiday-No School
Tuesday---Welcome back Freshman and New Students!
Wednesday---Welcome back everyone!!
Thursday---CIS activity, choose a job to pursue
Friday---Powerpoint so you can share your career choice.....
Requirements: 10 slides
slide 1 introduction (title slide with picture)
slide 2 specific work activities (2) with pictures
slide 3 specific skills and abilities (2) with pictures
slide 4 preparation (with picture)
slide 5 licensing requirements
slide 6 wages (Oregon and US) with picture
slide 7 Employment and Outlook with picture
slide 8 Advancement with picture
slide 9 colleges (2) offering training (pictures of each)
slide 10 2 related occupations
Week 2 (September 8-12)

Monday---Columbian Time---Work on powerpoints
Tuesday---finish presentations (draw for order of presentations)
Wednesday---presentations to class (use scoring guide) (informal)
Thursday---presentations to class continued
Friday---finish presentations

Week 3 (September 15-19)

Monday---Open House (7:00 pm)---
1. P.4 (OR Career Magazine) Steps to a successful job search.
2. P.6 (OR Career Magazine) Read article and answer the questions on page 3-4.
3. P.8 (OR Career Magazine) Read article and answer the questions on page 4.
4. P.34-49 (OR Career Magazine) Answer the questions on page 8-9.
Tuesday---Finish presentations
Wednesday---Lecture/discussion Job Resumes
Thursday---Action Verb Worksheet
Friday---Resume part 1

Week 4 (September 22-26)

Monday---Columbian Time---Resume part 2
Tuesday---Perfect Resume and hand in
Wednesday---Article and questions, first impressions
Thursday---Video, discussion "lookism"
Friday---Letters of Application Introduction

Week 5 (September 29-October 3)

Monday---Finish letters of application
Tuesday--- Interactive Job Interview
Wednesday---Late Start---Video-Job Interview
Thursday---Job Interview strategies article and worksheet
Friday---Progress Report 1---Hand out potential job interview questions and discuss answering strategies

Week 6 (October 6-10)

Monday---Inservice-No School
Tuesday---Choose 20 questions from list that you think would be appropriate for your job
*On word, type out question and detailed answer below it. Lots of detail.
Wednesday---Homecoming Court Voting---Work on questions
Thursday---Homecoming Court Tapping---
1. Go to google.
2. Click on the “more” tab.
3. Select “even more” from the more tab.
4. Click on “news” below “maps”.
5. Type in “job interview” in the Google News search bar.
6. Write a 1-page (1.5 spaces) reaction paper to the article according to the following guidelines:
*article review guidelines
Friday---State Inservice-No School

Week 7 (October 13-17)

Monday---Schafer does job interview as example (class scores)
Tuesday---job interviews (class scores)
Wednesday---PSAT (8-11:00 am)---job interviews (class scores)
Thursday---job interviews (class scores)
Friday---Pep Assembly---job interviews (class scores)

Week 8 (October 20-24)

Monday---Columbian Time---job interviews (class scores)
Tuesday---Article on Branding (read and fill out vocabulary paperwork)
Wednesday---Answer questions on Branding article
Thursday---Put together a quick powerpoint on a particular company (listed on the NYSE):
*go to yahoo business and make sure you find a company listed on the NYSE
*just type a company name in the box and it will show you listed stocks
*make sure is says "nyse" next to it in the listing
Slide 1-Name and title slide with picture of the company logo and your name (logo picture)
Slide 2-How did the company get started? Early products? Founder(s)? (pictures)
Slide 3-Why was the company successful? Why were/are its products/services unique? (pictures)
Slide 4-Where is its headquarters? How many people work there? (pictures)
Slide 5-What is its stock price? What was it one year ago? Five years ago?
Slide 6-Who are some main competitors? (pictures)
Slide 7-Describe types of products/services provided by the company. (at least 4 with pictures)
Slide 8-What does the logo design of the company have to do with its products? (picture)
Slide 9-What are some of the ad campaigns used? Commercials? Celebrities? Who are they targeting? (pictures)
Slide 10-Conclusion-where the company is now versus where it started and whether or not you think it will continue to succeed. (pictures)
Friday---

Week 9 (October 27-31)

Monday---College Visitation (1-3pm)---
Make sure you turn in the following:
1. vocab (with estimations and actuals definitions)
2. Questions (full sentences)
3. Powerpoint on Company
Tuesday---Canned Food Drive Assembly---Finish Powerpoint Projects
Wednesday---Grade Powerpoint Projects
Thursday---Job Interviews
Friday---Student of the Month---Video/Branding

Week 10 (November 3-7)

Monday---Job Interviews
Tuesday---Job Interviews
Wednesday---Late Start---Job Interviews
Thursday---End of First Quarter---Finish Interviews
Friday---No School-Grade Day

Week 11 (November 10-14)

Monday---Veteran's Day Assembly (8:05-8:35)---LCC College Credit Sign Ups
Tuesday---No School-Veteran's Day
Wednesday---Lecture/PowerPoint Chapter 19 (hand out guided notes)
Thursday---Finish notes part A and into to Microsoft MovieMaker
Friday---Pick a state and do a 10-frame institutional advertising campaign:
1. 10 frames
2. 30 seconds
3. Text on every frame that flows from one idea to the next
4. Different effect for each frame
5. Different transition for each frame
6. On your last frame, you should have your "catchphrase" for that state
7. Images should be sharp, crisp, and unpixilated (unless you intend otherwise)


Week 12 (November 17-21)

Monday---Grade MovieMaker Project
Tuesday---Questions, p.417 (all)
Wednesday---
*name of state with welcoming message.
*motto or catchphrase
*image and picure
*at least 5 different activities to do in that state
*keep text inside boundaries
*play around with word art
*website to visit
Thursday---Review for Test on Chapter 19
Friday---Test Chapter 19


Week 13 (November 24-28)

Monday---Columbian Time---Grade magazine ads and movie maker projects as necessary
Tuesday---Student of the Month, Parent teacher conferences (4-8:00 pm)
*guest speaker Michael Trybom on post-high school opportunities
Wednesday---No School-Morning Conferences (8:30am-12:00pm)
Thursday---Thanksgiving Weekend (no school)
Friday---Thanksgiving Weekend (no school)

Week 14 (December 1-5)

Monday---U.S. Television Commercials
Tuesday---World-Wide Television ads
Wednesday---Late Start---Writing an effective TV Script
Thursday---Work on a tv commercial idea for a pedometer
Friday---Introduction to Radio advertising (listen to sample ads)

Week 15 (December 8-12)

Monday---Columbian Time---finish radio/tv (groups present ideas for pedometer ads)
Tuesday---introduction to print ads (guided notes) BEGIN COMPETITION!
Wednesday---work script
Thursday---Finalize script
Friday---Progress Report 2---Record commercials

Week 16 (December 15-19)

Monday---advertising campaigns
Tuesday---advertising campaigns
Wednesday---Snow Day
Thursday---Snow Day
Friday---Snow Day---


Week 17 (January 5-9)

Monday---Snow Day
Tuesday---advertising campaigns for competition
Wednesday---advertising campaigns
Thursday---begin searching for damage control topics
Friday---video-damage control


Week 18 (January 12-16)

Monday---Senior Ball Court Voting---Discuss project and time to research cases/do ppt
*if you have questions on what expectations are, please look at description posted Friday!
Tuesday---Schafer gives presentation on Tylenol (class input)
Wednesday---Research/PPT (here is the scoring guide I'll use)
Thursday---Senior Ball Tapping---Research/PPT
Friday---Senior Ball king/queen voting---Show me your PowerPoint!

Week 19 (January 19-23)

Monday---MLK Holiday-No School
Tuesday---Work on paper (everyone needs to do their own!)
Wednesday---Hand in paper (I'll use the Oregon Scoring Guide)
Thursday---Semester 1 Grades Due! (final prep for presentations)
Friday---Grade Day-No School

END OF SEMESTER

Week 20 (January 26-30)

Monday---Presentations (1 and 2)
Tuesday---Snow Day---
Wednesday---Presentations
Thursday---As I'm gone today, we're going to take a look at Wal-Mart's PR Problems
Please read the following article and answer the questions I've given in complete sentences!
Friday---Student of the Month---Presentations

Week 21 (February 2-6)

Monday---Presentations
Tuesday---Forecasting PowerPoint---Presentations
Wednesday---Presentations
Thursday---Electives Assembly---Video-all about money
Friday---Today, we're going to back track and do a short packet on print ads.
*please use your book and do your best!

Week 22 (February 9-13)

Monday---Introduction to sales (Chopper video)
Tuesday---SNOW DAY
Wednesday---LATE START---finish Chopper video, find retail item on line you'd like to sell.
Thursday---Chapter 12 Lecture/Discussion part I (closed notes)
Friday---Do all the activities in "12.1 AFTER YOU READ" on p.264 of text.
Chapter 12 Spreadsheet Application (from packet)

Week 23 (February 16-20)

Monday---President's Day-No School!---
Tuesday---Chapter 12 Lecture/Discussion part II (closed notes), packet (first 2 pages)
Wednesday---Finish packet.
P.273, Review facts and ideas, 19-24.
Thursday---Video-"Door to Door"
Friday---Finish Video
Week 24 (February 23-27)

Monday---Review for Test Tuesday on Ch. 11
following vocab will be fill-in: (you may use a note card)
Last Page Words
personal selling
feature-benefit
customer benefits
emotional motive
cold canvassing
prospecting
rational motive
extensive decision making
pre-approach
product knowledge
referrals

Part C Answers
consultative
demonstration
quota
Qualified
extensive
emotional
prospects
rational
use (or purpose)
Tuesday---Test (spread out!!)
Wednesday---Video-Sales
Thursday---Notes-Chapter 13
Friday---Student of the Month---Finish notes/finish video

Week 25 (March 2-6)

Monday---Columbian Time---
*students are to finish chapter 13 notes and do the questions and vocab at the end of the chapter.
Tuesday---Do Excel activity on Sales and Hand out chapter 13 packet
Wednesday---Late Start---Work on Chapter 13 packet
Thursday---Finish Chapter 13 packet and review for 13 Test

*Vocab part 1 (quiz part)
greeting
observing
approach
listening
personal
open-ended
nonverbal
merchandise
service
customer's needs

*Vocab part 2
benefits
merchandise
service
research
listening
relationship
open-ended
arrive
nonverbal
Friday---Progress Report 3---Chapter 13 Test

Week 26 (March 9-13)

Monday---Finish chapter 13 test
Tuesday---Introduction to chapter 14
Wednesday---Spreadsheet Activity on Sales (plus graph and questions)
Thursday---Activity: Objection-Analysis Sheet
*Students are to list 5 products with 5 potential objections and answer each objection.
Friday---Chapter 14 packet

Week 27 (March 16-20)

Monday---Columbian Time---
*also, list each of the methods for handling objections and give an example (with product) of each.
***boomerang, substitution, superior point, and third party methods
*finish packet from chapter 14 Tuesday---Review for chapter 14 quiz
QUIZ LIST
boomerang
paraphrasing
4-step method for handling objections (be able to list each)
layman's terms
excuses
superior point method
third party
objections
begin showing a medium-priced product
Describe how best to describe your product during the product presentation
TEST LIST
aids
superior point
medium
demonstration
third party
involve
denial
objections
product
READING ACTIVITY VOCABULARY LIST
listen, eye contact
acknowledging
superior point
denial
source
time
price
product
need, need
paraphrase
substitution
boomerang
third-party
Wednesday---Chapter 14 quiz
Thursday---Parent/Teacher Conferences (4-8:00pm)--
Review chapters 12,13, and 14 vocabulary
Friday---No School-Parent/Teacher Conferences (9:00am-12:00pm)

Week 28 (March 30-April 3)

Monday---
FROM HERE ON OUT, YOU'LL BE GETTING 10 POINTS PER DAY PARTICIPATION
*for a tardy, you'll miss 3 points
*if I catch you on a game before you're done with your assignment, you'll miss 5 points (twice you'll get a 0)
*I'll look at your overall productivity for the day when determining you grade.
*I'll enter your participation grade in at the end of each week.
**Today, please research topic for industrial sale for next week.
Tuesday---Student of the Month---
*lecture on chapter 15 with guided notes.
Wednesday---
*Packet on chapter 15
Thursday---
Review for test:
List 1 (quiz part):
service close
relationship marketing
trial close
suggestion selling
closing the sale
standing room only
close
direct close
which close
buying signals
List 2 (test part)
signal
satisfaction
repeat
direct
definite (or specific)
presentation
follow up
evaluation
related
list 3 (enrichment activity part)
buying signals
direct close
trial close
closing the sale
which close
service close
standing-room-only close
Friday---
Quiz, chapter 15
Week 29 (April 6-10)

Monday---Columbian Time---
Introduction to industrial sale
scoring rubric.
*find an example presentation by Schafer
Tuesday---
Objection Analysis Sheets for sales presentations
Wednesday---
List of 10 objections about product and how you'd answer them.
Thursday---3rd quarter grades due!---
Finish list of 10 objections.

Friday---Grade Day-No School

Week 30 (April 13-17)

Monday---Schafer gives presentation on Field Turf
Tuesday---Work on industrial sales presentation
Wednesday---Work on industrial sales presentation
Thursday---Work on industrial sales presentation
Friday---Work on industrial sales presentation (should be ready to present!)

Week 31 (April 20-24)

Monday---Columbian Time---Give presentations
Tuesday---Prom Court Voting---Presentations
Wednesday---Presentations
Thursday---Prom Court Tapping--presentations
Friday---presentations

Week 32 (April 27-May 1)

Monday---presentations
Tuesday---presentations
Wednesday---Prom King/Queen Voting---presentations
Thursday---Student of the Month---presentations
Friday---The last chapter I need to do in this unit involves pricing
There is a handout to work on today. You'll need your books!
*Do everything except the excel part. I'll help you with that.

Week 33 (May 4-8)

Monday---presentations
Tuesday---presentations
Wednesday---presentations
Thursday---presentations
Friday---Progress Report 4---Finish Presentations

Week 34 (May 11-15)

Monday---New Unit on Entrepreunership
*Choose a business you'd like to open in the greater Longview/Portland area.
*It must not have anything to do with alcohol (example pub), or guns, etc.
*Today you should decide on a business and work on your name, logo, and "catchphrase".
*Business should have a chance of succeeding in the area.
Tuesday---
Finish Monday work and develop mission statement.
Wednesday---
At least a 10-question (objectively based) questionnaire to submit to the public to fine-
tune some of your ideas. We must give the public what they want. Thursday---
Video-starting your own business.
Finish 10-question survey Friday---Choir Idol Round 1---Floor plan using Microsoft Word

Week 35 (May 18-22)

Monday---Spring Fling Kick-off Assembly---
Business Plan
Do the Title page today...make it look professional with appropriate white space.
Tuesday---Choir Idol Round 2---
Wednesday---
Thursday---Choir Idol Finals---
Friday---

Week 36 (May 25-29)

Monday---Memorial Day (no school)
Tuesday---
Wednesday---
Thursday---Student of the Month
Friday---Senior's Last Day! Congratulations!!!

Week 37 (June 1-5)

Monday---Introduce newspaper article concerning new business opening!
Tuesday---
Article requirements:
Write article in Word with the 3-column option
Title should appear at top of first column and should grab reader's attention
You should write article in 3rd person (no I's, we's, etc.)
Write your article with a pen name not your own
Paragraph 1 should introduce business and briefly describe it. Also cover location, hours of operation, ownership, et.
Second paragaph should talk about the owner and why they chose to open the business where it is.
Second paragraph should also quote owner at least twice regarding business.
Third paragrah should be all about the grand opening (times, prizes, place, events, etc.)
Fourth paragrah should wind everything up and "bring it home."
Wednesday---
*finish and hand in newspaper article
*check grade to see what you need to hand in.
*begin tri-fold brochure about your business.
--It can be arranged anyway you want, but should flow nicely from fold to fold.
--It needs to have the following information: Thursday---
Work on brochure
Friday---
Work on brochure

Week 38 (June 8-12)

Monday---Finish and hand in brouchure
Tuesday---Flyer and work on radio ad
Flyer must be 8.5X11 and have the following elements:
Wednesday---
Today, we're going to work on a list of employee criterion for job performance.
I want you to list 10 things you're going to use (plus a scale) for when you judge job performance (should be 4 choices).
Example:
1. Appearance
Bad-Unkempt, unclean, clothes dirty/wrinkled/unlaundered
Okay-fairly clean, clothes acceptable, clean shaven
Good-Clean, crisp cloths and appearance
Great-Acadamy award worthy!!
Thursday---
We're going to finish up with a web page in Microsoft Publisher! Yea!!
First, open Publisher and pick a layout you like. Double click on it.
Click every box, except for the last one, and click "ok".
*Make sure that wherever name and address and phone appear, you type in your own!
Friday---Work on web page

Week 39 (June 15-16)

Monday---Present web page for points to Mrs. Gibson
Tuesday---1/2 day---Last day for students....congratulations!