Name of course: Business and Marketing (college credit)
Length of course: One year
Required/elective: Elective Grade level: 11-12
Instructor: Matt Schafer (matt_schafer@rsd.k12.or.us)
(503) 556-4215
Text used: Glencoe Marketing Essentials
Supplies needed: Pen, pencil, paper, notebook, textbook, computer
OVERVIEW:
Business and Marketing is geared toward students with an interest in business. Its
a hands-on course allowing students to gain confidence in a variety of arenas. The
first part of the course will focus on student preparations for employment, including
the job interview, resume, letter of application, and thank-you letter. Next,
we will widen our focus and look at the world of business and marketing including
economics, selling, promotion, distribution, pricing, management, entrepreneurship,
finance, and public relations.
As part of an emphasis on selling, the students will go through the entire sales
process (consumer and industrial) and ultimately complete an industrial sales call to
a prospective buyer.
The Students will participate in a multitude of group and individual activities.
Selected students may participate in the Business Leaders of Tomorrow Conference.
College credit will be available through Clatsop Community College and/or Lower
Columbia College for those who qualify.
CONTENT:
Resume writing
Job interview practice and mock interviews
Job application/thank you letters
The world of marketing
Economics
Business and society
Skills for marketing
Selling and the sales process (including sales presentations of
industrial good)
o Preparing for the sale
o Initiating the sale
o Presenting the product
o Closing the sale
Promotion
Distribution
Pricing
Marketing information management
Product and service management
Entrepreneurship and finance
Employability and career development
Grading scale:
100-90% = A
89-80% = B
79-70% = C
69-60% = D
59% = F
Grading Policy:
Students are expected to be in class and hand in assignments on time. Students may turn
in assignments up to one week late for 70% (maximum) credit. After that, 50% (maximum)
credit may be earned up until the day before each grading period. (There are 8)
There will be two assignments each quarter, however, that will have an inflexible due date
and will not be accepted after the due date. I'll let you know what these are.
If you miss a test, you must make arrangements to make it up before the next test is given.
Extremely special circumstances will be handled on a case-by-case basis.
Absence Policy:
If a student is absent (excused) from class (parent/guardian must notify school),
he/she will have the number of days absent to make up the work. If the
absence is unexcused, the student will have the opportunity to make up the work,
but it will not be accepted for a grade. Your presence in this class is very
important. If a student is absent more than two days in a row, the parent/guardian
should call the school and request homework be sent to the office.
Pre-arranged absences due to school function or personal need should be announced
to the teacher at least two days in advance. The student is to turn in the
assignment immediately upon return or the assignment will be counted as late.